‘Dando en el Blanco’ campaign combining Thinfilm NFC tags and CNECT™ Cloud Platform recognized for strategy, creativity, results

Thin Film Electronics ASA (“Thinfilm”) a global leader in NFC (Near Field Communication) mobile marketing solutions, today announced that Bodegas Barbadillo’s ‘Dando en el Blanco’ bottle campaign received a 2018 Smarties™ Spain Award from the Mobile Marketing Association (MMA) in recognition of the campaign’s outstanding strategy, execution, creativity, and results.

The MMA Smarties program recognizes the best mobile-first marketing campaigns, as judged by an independent jury of brand and agency experts. The 2018 Smarties Spain jury consisted of marketing leaders from Coca-Cola, L’Oréal, Teléfonica, and leading Spanish media firm Vocento.

Barbadillo’s campaign used Thinfilm’s NFC solutions to promote a contest built around the company’s signature Castillo de San Diego white wine. The nationwide campaign added NFC functionality to 126,000 bottles that were distributed to over 200 major retail outlets across Spain. Thinfilm’s CNECT Cloud Platform managed and analyzed consumer interaction with every smart bottle, allowing Barbadillo to understand consumer behavior, including when, where, and how consumers engaged with the mobile campaign.

Analysis revealed that Thinfilm’s NFC solution delivered more users – and more engaged users – than traditional digital marketing methods. The NFC-enabled bottles drove ten times the amount of traffic compared to Barbadillo’s promotion on social platforms, and when interacting with Barbadillo’s mobile content, users from NFC engaged nearly three times as long as users from social platforms. The full case study is available to download from Thinfilm’s website: ‘Tap and Win’ Campaign Boosts Wine Sales and Consumer Engagement.

“As a family-owned Spanish brand with nearly 200 years of history, it is an honor for Barbadillo to be recognized as a leading innovator in mobile marketing,” said Álvaro Alés, Director of Marketing and Communication at Bodegas Barbadillo. “Our goal was to appeal to new customers and encourage engagement, and Thinfilm’s NFC solutions allowed us to attract more customers who also spent more time with our brand.”

“Barbadillo’s groundbreaking campaign illustrated how NFC can improve the effectiveness of mobile marketing, and we gratefully acknowledge MMA Spain’s recognition of that achievement,” said Davor Sutija, CEO of Thinfilm. “Now that NFC technology is supported by over two billion smartphones and integrated into all major mobile platforms, innovative marketers can build on these kinds of successful campaigns to improve their omnichannel consumer engagement.”

Consumers can tap “smart” tequila bottles and “connected” coasters with a smartphone for a chance to win cash and prizes

Thin Film Electronics ASA  a global leader in NFC (near field communication) mobile marketing solutions, today announced el Jimador tequila as a new customer.

El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts for its summer soccer campaign. El Jimador sponsored the Mexican National Soccer team’s 2018 US tour.

The six-figure unit, in-market deployment – consisting of a combination of “smart” bottles and “connected” coasters – is a key component of el Jimador’s omnichannel “Soccer Moments” campaign. It is believed to be the industry’s largest NFC-related activation ever for a tequila brand.

In collaboration with Thinfilm, el Jimador incorporated NFC tags in custom bottle-neckers and branded coasters. When tapped with a smartphone in-store, at home, or on the go, el Jimador customers can instantly submit their favorite soccer story for a chance to win $25,000, custom jerseys, and other prizes. The NFC tags fully integrate with Thinfilm’s CNECT™ Cloud Platform and enable el Jimador marketers to view real-time tapping activity, analyze campaign performance, and uncover actionable insights.

Beginning in June, the connected el Jimador bottles and coasters will be distributed through select retail outlets, bars, and restaurants across the United States.

“Our Soccer Moments campaign is connecting us with consumers who are both fans of soccer and fans of the el Jimador brand,” said Ed Carias, Senior Brand Manager for el Jimador tequila at Brown-Forman. “By leveraging the smartphone that most of us carry today, Thinfilm’s NFC solution significantly extends our ability to establish those connections, build lasting consumer relationships, and drive the success of the el Jimador brand.”

Following its Soccer Moments promotion, el Jimador plans to use Thinfilm’s NFC mobile marketing solution in a “Day of the Dead” campaign this coming October.

“It has become increasingly common for leading brands like el Jimador to position NFC as a key enabler within major omnichannel marketing initiatives,” said Davor Sutija, CEO of Thinfilm. “The Soccer Moments campaign is a perfect example, and we’re excited to work closely with the el Jimador and Brown-Forman teams to make it a great success.”

Leading Spanish winery incorporates SpeedTap tags in Spain’s #1 white wine to connect with consumers, gather data, award cash prizes, and drive sales

“The ‘Dando en el Blanco’ campaign featuring Castillo de San Diego illustrates a compelling use case for NFC mobile marketing – not just in the wine and spirits industry but with other consumer products as well”

Thin Film Electronics ASA , a global leader in NFC (near field communication) mobile marketing and smart product solutions, today announced that leading Spanish winemaker, Barbadillo, has launched a consumer-focused marketing campaign using Thinfilm’s SpeedTap™ tags and CNECT Brand Analytics SaaS Platform. This national campaign includes 126,000 NFC-enabled ‘smart’ bottles of Castillo de San Diego and is believed to be the largest global deployment of NFC to date within the wine and spirits industry. The connected bottles are being sold through 15 major supermarket chains and superstores, including El Corte Inglés, Carrefour, Hipercor, Alcampo, and Eroski.

Barbadillo’s unique campaign, named ‘Dando en el Blanco’ (which loosely translates to ‘Hitting the Target’), enables the winery to engage directly with consumers, deliver a compelling digital experience, and collect valuable consumer data. Through a customized NFC-enabled neck collar, consumers are instructed to tap bottles of Castillo de San Diego with their smartphone to learn more about the promotion, which offers the chance to win 12 distinct €1,000 prizes. Upon purchasing and opening a bottle, customers can retrieve a unique code printed on the cork and enter it in the field displayed on their smartphone – along with their name and other personal information – to instantly determine if they are a winner. The campaign, which also includes television, online, and outdoor advertising support, was launched on July 17 and will run through August 31. Several winners have already been identified.

SpeedTap tags are thin, flexible labels that integrate with a product’s packaging or label and can be read instantly (without the need of an app), with the tap of an NFC-enabled smartphone or device. Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with Thinfilm’s cloud-based software platform – CNECT™ – to instantly deliver targeted, relevant content from the brand or manufacturer.

The ‘Dando en el Blanco’ campaign is the second instance Barbadillo has incorporated Thinfilm’s NFC technology in one of its products. In February of 2016, the winery launched its Versos 1891 ultra-premium sherry in bottles that featured Thinfilm’s OpenSense™ NFC tags. The tags, in combination with Thinfilm’s Authenticator App, successfully facilitated product authentication, thwarted counterfeiters, and prevented unauthorized refills. The Versos 1891 NFC initiative was highly successful, and spurred Barbadillo executives to pursue consumer engagement applications with Castillo de San Diego – one of its most successful mass-market products.

“Given the success Barbadillo experienced in using OpenSense tags with Versos 1891, we were eager to explore other ways to deploy the technology,” said Alvaro Alés, Director of Marketing & Communication for Barbadillo. “As a family-owned winery, connecting directly with consumers has always been important to us. Thinfilm’s NFC solution gives us a proven channel through which to easily and effectively accomplish that.”

Castillo de San Diego is produced from the Palomino Fino grape and was first bottled commercially by Barbadillo in 1975. It is currently the most widely-sold white wine in Spain.

“The ‘Dando en el Blanco’ campaign featuring Castillo de San Diego illustrates a compelling use case for NFC mobile marketing – not just in the wine and spirits industry but with other consumer products as well,” said Davor Sutija, CEO of Thinfilm. “Barbadillo is a thought leader in this regard. We are pleased the Versos 1891 project was successful, and are now excited to bring our solution to Spain’s best-selling white wine.”

La botella de jerez más cara del mundo, Versos 1891 de Barbadillo, es también la más inteligente, gracias a la tecnología NFC OpenSense™ de Thinfilm, para asegurar y autentificar esta edición limitada

Thin Film Electronics ASA (“Thinfilm”), líder mundial en electrónica impresa y sistemas inteligentes, ha anunciado hoy que Barbadillo, líder español en producción de vinos, ha presentado una exclusiva serie de jerez en “botellas inteligentes” protegidas por la tecnología de autenticación basada en NFC de Thinfilm. Las etiquetas NFC OpenSense, incorporadas en cada botella, se han diseñado específicamente para frustrar a los falsificadores, evitar las recargas no autorizadas, y facilitar la autenticación de productos.

La exclusiva serie de botellas “Versos 1981”, que data del siglo XIX y que se cree que es uno de los vinos de Jerez más antiguos y más raros del mercado hoy en día, sale a la venta hoy en las Bodegas Barbadillo y en un selecto grupo de comerciantes de vino de todo el mundo.

Versos 1891 fue originalmente un regalo de bautizo a Manuel Barbadillo de su padre, y ya entonces fue descrito como un Amontillado Viejo. Almacenado en los sótanos húmedos de Barbadillo en Sanlúcar de Barrameda, Andalucía, generaciones de viticultores de la familia Barbadillo, así como maestros de tonelería y de bodega de la empresa, han actuado como sus guardianes mientras ha envejecido lentamente en las condiciones de equilibrio requeridas por los mejores vinos de Jerez viejos.

Cada botella de Versos 1891 tendrá una etiqueta NFC OpenSense incorporada, la cual puede distinguir entre los estados “sellado de fábrica” y “abierto”. A través de la aplicación personalizada de Thinfilm y una plataforma basada en la nube, la etiqueta puede transmitir de forma inalámbrica los datos de autenticación a los consumidores simplemente acercando un smartphone con NFC. Además, cada etiqueta tiene una identificación única y rastreable, y no puede ser clonada.

“Versos 1891 es la celebración de un hombre extraordinario, una bodega legendaria, y una arraigada tradición de la elaboración del vino”, comenta Manuel Barbadillo, presidente de Barbadillo y nieto de Don Manuel. “Dada la singularidad de este anuncio y su significado para la familia Barbadillo, nos sentimos obligados a cuidarlo al máximo. Esta tecnología Thinfilm proporciona este cuidado, tanto para nuestro negocio como para nuestros valiosos consumidores.”

En mayo de 2013, el Instituto Masters of Wine celebró su 60 aniversario con una degustación formal de Versos 1891, durante el cual el jerez fue aclamado por su “elegancia” y otras cualidades sobresalientes.

“Es gratificante que una compañía de tecnología noruega emergente pueda ofrecer un valor a una centenaria bodega española en una iniciativa tan significativa“, comenta Davor Sutija, CEO de Thinfilm. “La marca Barbadillo tiene una rica historia, y estamos encantados de que nuestra tecnología NFC OpenSense esté jugando un papel en la protección de ese legado”.

Thinfilm trabajó estrechamente con Constantia Flexibles, un partner de confianza y uno de los principales fabricantes mundiales de envases flexibles y etiquetas, en la incorporación de la tecnología NFC OpenSense dentro de la botella Versos 1891. Spear USA Inc., división de la etiqueta Constantia y líder de la industria en el campo de vinos y bebidas alcohólicas, condujo a esta integración.

Barbadillo y Thinfilm han presentado las botellas de Versos 1891 conectadas, “botellas inteligentes”, en el Mobile World Congress en Barcelona.

Thin Film Electronics ASA (“Thinfilm”) a global leader in printed electronics and smart systems has announced that Barbadillo, a leading Spanish winemaker, has unveiled a highly exclusive release of rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology. The NFC OpenSense tags incorporated into each bottle are specifically designed to thwart counterfeiters, prevent unauthorized refills, and facilitate product authentication.

Dating back to the 19^th century and thought to be one of the oldest and rarest sherries on the market today, the exclusive run of “Versos 1891” bottles goes on sale today from Bodegas Barbadillo and a select group of wine merchants across the globe.

The Versos 1891 was originally a gift to Manuel Barbadillo by his father as a christening present in 1891, and was already then described as an old Amontillado. Stored in the humid cellars of Barbadillo in Sanlucar de Barrameda, Andalusia, generations of winemakers from the Barbadillo family, as well as the firm’s coopers and cellar masters, have acted as its custodians while it aged slowly in the balanced conditions required of the finest old sherries.

Each bottle of Versos 1891 will have an NFC OpenSense tag incorporated into the bottle that can distinguish between the product’s “factory sealed” and “opened” states. Using Thinfilm’s custom app and cloud-based platform, the tag can wirelessly transmit authentication data to consumers with the tap of an NFC-enabled smartphone. In addition, each tag is uniquely identifiable and trackable, and cannot be cloned.

“Versos 1891 is the celebration of an extraordinary man, a legendary winery, and a deep-rooted tradition of winemaking,” said Manuel Barbadillo, Chairman of Barbadillo and grandson of Don Manuel. “Given the rarity of this release and its significance to the Barbadillo family, we feel compelled to protect it. Thinfilm’s technology delivers that protection, for our business and our valued consumers.”

In May of 2013, the Institute of Masters of Wine celebrated its 60^th Anniversary with a formal tasting of Versos 1891, during which the sherry was acclaimed for its “elegance” and other outstanding qualities.

“It’s gratifying that an emerging Norwegian technology company can deliver value to a centuries-old Spanish winery on such a meaningful initiative,” said Davor Sutija, CEO of Thinfilm. “The Barbadillo brand has a rich history, and we’re delighted that our NFC OpenSense technology is playing a role in protecting that legacy.”

Thinfilm worked closely with Constantia Flexibles, a trusted partner and one of the world’s leading manufacturers of flexible packaging and labels, on incorporating the NFC OpenSense technology within the Versos 1891 bottle. Spear USA Inc., Constantia’s label division and an industry leader within the wine and spirits field, led the integration efforts.

Barbadillo and Thinfilm demonstrated the Versos 1891 connected “smart bottle” at Mobile World Congress 2016,  Spain.

Diageo, compañía multinacional de bebidas alcohólicas y Thin Film Electronics, una empresa noruega líder global en el desarrollo de electrónica impresa y sistemas inteligentes, tratan de cambiar por completo el papel de una botella en la experiencia del consumidor con la creación de  una botella inteligente, el prototipo creado con una botella Johnnie Walker Blue Label© que ha sido presentada en el Mobile World Congress de Barcelona.

La botella inteligente tiene como objetivo mejorar la experiencia de los consumidores mediante el uso de etiquetas impresas con sensores que usan la tecnología OpenSense™ de Thinfilm y que pueden detectar el estado de cada botella para saber si está sellada o ha sido abierta. Las etiquetas y los sensores contienen información que Diageo puede utilizar para enviar comunicaciones personalizadas a los consumidores que leen las etiquetas con sus teléfonos inteligentes.

La innovación, creado por Thinfilm en colaboración con Diageo Technology Ventures, hará que sea posible el envío de mensajes específicos a los consumidores, ya sea en las tiendas o después de la compra, como promociones, recetas de cócteles y contenidos exclusivos.

Tecnología OpenSenseTM propietaria de Thinfilm hace uso las comunicaciones NFC de los teléfonos inteligentes. Esta tecnología permite a Diageo hacer un seguimiento de la botella a largo de toda la cadena de suministro, desde la tienda hasta el punto de consumo. Las etiquetas con sensores permanecen legibles incluso cuando el sello de la fábrica se ha roto. La tecnología en la botella inteligente también ayuda a Diageo prevenir la falsificación ya que puede detectar si la botella ha sido abierta o manipulada, proporcionando un nivel adicional de seguridad en la garantía de autenticidad del producto.

A diferencia de los códigos QR estáticos convencionales que a menudo son difíciles de leer, fáciles de copiar y no son compatibles con la integración de sensores, las etiquetas OpenSense™ pueden detectar dinámicamente si una botella está sellada o abierta con el simple toque de un teléfono inteligente con NFC. Además, para asegurar la autenticidad, las etiquetas OpenSense se codifican de forma permanente en el lugar de fabricación y no se pueden copiar o modificar eléctricamente.

Helen Michels, Director de Innovación Global, Equipo Futuros en Diageo, comenta “La tecnología móvil está cambiando la forma en que vivimos, y como consumidores de marcas queremos ofrecer nuevas experiencias a los consumidores en el futuro.

Estamos constantemente experimentamos con las últimas tecnologías de vanguardia para enriquecer y mejorar las experiencias proporcionadas por nuestras marcas icónicas. Nuestra colaboración con Thinfilm nos permite explorar todo un mundo de nuevas y sorprendentes posibilidades de las ‘botellas inteligentes’ tanto para consumidores como minoristas. Esta tecnología establece el estándar para la innovación en la industria de las bebidas”.

A medida que la movilidad se convierte en omnipresente, los consumidores quieren que las marcas sigan su ejemplo y ofrezcan experiencias móviles personalizadas. Aunque el marketing móvil NFC convencional de hoy en día no ofrece soluciones tecnológicamente avanzadas suficientes como para crear experiencias inmersivas de consumo o personalizables.

Al aprovechar OpenSense™, Thinfilm está permitiendo a las botellas inteligentes transportar información digital que se puede acceder a través de los teléfonos inteligentes NFC. Las marcas necesitan estar cerca de los consumidores. Con la gran cantidad de competencia para permanecer en la vanguardia de la mente del consumidor, las marcas están recurriendo a la tecnología para fomentar esa relación. La botella de inteligente permite a Diageo mejorar su relación con el consumidor y fortalecer la lealtad del cliente a través de una nueva experiencia de usuario.