Gina Tricot rolls out RFId making inventory accuracy and sustainability a priority

Nordic ID, a Finnish technology company, known for innovative PaaS-solutions for item tracking and management, partners with Swedish clothing company Gina Tricot for real-time inventory solutions to be rolled out in more than 180 stores

Gina Tricot and Nordic ID will roll out the cloud-based inventory solution to track all its merchandise and to create real time visibility to inventories at various locations. This will enable outstanding inventory accuracy and allow the Swedish fashion house to respond with needed actions even faster. With the help of the RFID-based inventory solution, stores can take inventory on average 1-2 times a week, allowing optimal stock balance.

Sustainability is an integral part of Gina Tricot operations and this solution will give insights needed to further optimize processes. The Nordic ID inventory solution will also help to continuously track inter-store deliveries. By implementing RFID, Gina Tricot targets an inventory accuracy of 99,5 %. Typically inventory accuracy of barcode-based solutions is 65-70 %. Raising inventory accuracy will result in optimized goods deliveries, a decrease in surplus as well as enables a more versatile and enhanced customer service both in-store and in the digital space.

“We are extremely excited to partner with Gina Tricot. I am convinced that we can support Gina Tricot in reaching their targets by enabling them to enhance the visibility to the inventory and optimize their operations,” says Juha Reima, CEO of Nordic ID. “We talk about The Right Amount of our customers. This means creating easily deployable and scalable solutions that help our customers to sell more, become more efficient, productive and sustainable. Furthermore, our solutions enable them to cut down on overproduction, excess and unnecessary transports,” Reima concludes.

Gina Tricot Acting CEO Joachim Modigh comments “This is part of our digitalization strategy – the implementation of new technology enables a remarkable enhancement of our service level throughout all stages. We will be able to track goods and stock level with a very high accuracy, as well as offer our customers our full range in all our channels. We have also noticed a growing interest in digital in-store solutions amongst our customers, and this technology is a prerequisite for enabling the creation of these. We chose Nordic ID as our partner as they provide us with a full end-to-end solution, and they show flexibility and long term commitment as a service provider.“

Gina Tricot has more than 180 stores in the Nordics and Germany. In Finland Gina Tricot has 22 stores. The utilization of the real time inventory solution will start in January 2020. The solution is implemented in all stores during Spring 2020.

“We look forward to the next phase of our partnership with Gina Tricot. During the piloting phase we communicated openly and reaching mutual agreement was easy. Also, providing our solutions for a monthly fee makes the decision easy for the customer, as we continue to support and develop our services after the roll out is completed and no initial large upfront investment is needed,” says Juuso Lehmuskoski, VP of Services and Solutions at Nordic ID.

With a track record of over fifteen years of developing and implementing world class RFID-based hardware and software for item data collection and consolidation as well as 30 years of servicing the retail industry, Nordic ID has vast experience of solving customer’s inventory challenges. Many retailers struggle with inventory accuracy, lacking visibility to their product flow and transparency in the supply chain. As RFID (radio frequency identification) enables large amounts of tagged items to be scanned in an instant with an accuracy close to 100%, it is a technology perfect for enhancing inventory management. Barcode reaches an inventory accuracy of 65-70% and is more time-consuming and prone to human errors, as each tag needs to be individually scanned.

Lindström Group and Nordic ID have signed a partnership and joint action agreement to bring the benefits of UHF RFID to customers in the textile service industry. The companies will collaborate on a RFID research and development program by combining Nordic ID’s readers and RFID solutions to Lindström’s operational processes and services.

Testing together with customers
The key objective is to develop and test smart and innovative UHF RFID based products and solutions through  versatile pilot projects together with customers for future implementations.

“For many of our customers transparency of the lifecycle of the workwear is coming increasingly important – meaning how often workwear have been used, maintained and where it is located.  The smart technology enables tracking and tracing of workwear for customers in a totally new way,” says Senior Business Development Manager Marjut Kotonen from Lindström and continues “We’re very excited about the co-operation with Nordic ID; it will enable us to provide our customers with even more innovative, individual, flexible and agile services – based on our customers’ needs and requirements globally.”

“We are delighted about this great opportunity to work with Lindström. The usage of RFID in textile service industry is growing and it is important for us to understand our customers’ businesses to be able to serve them better. The workshops with Lindström have given us excellent insight to textile rental service business. Together we are able to develop innovative solutions that offer benefits to Lindström and its customers globally,” says Executive Sales Director Jukka Hieta from Nordic ID.

This agreement is a part of Lindström’s strategic decision to take a step from LF RFID towards UHF RFID based solutions to achieve even more excellent customer experiences.

The Nordic ID staff is happy to welcome Jukka Hieta – the new Nordic ID Sales Director. Jukka is a strong professional in international solution sales with a background of working for Nokia Siemens Networks among other Telecom/IT companies. He is an expert in growing sales, and has acquired international experience by working in Sweden, France, Spain, the USA and Colombia. In addition, he has been working in a US company Aricent, as a Senior Director, Key Accounts. Jukka is excited to join Nordic ID. “Nordic ID interests me highly because of the growth potential with RFID, and because it is an international company,” states Jukka. At Nordic ID, he will take the responsibility of managing both Sales and Marketing.

Lars Lappe joins the Nordic ID German Sales team. He is familiar with the RFID technology with an experience in HF RFID sales in Germany. Lars will take part in the Logistics and Manufacturing sales focus area, and is looking forward to start with exciting new projects.

Viv Bradshaw joins the Nordic ID UK Sales team as an RFID consultant, and his primary target is to support our customers and partners. Viv is known in the UK RFID scene and has been involved with RFID projects for some 20 years. Viv is also familiar with Nordic ID and its products due to our long cooperation history.

Pekka Riippi, CEO of Nordic ID, welcomes our new colleagues with excitement. “I am very happy that we have Jukka, Lars and Viv onboard in order to extend our sales team. They bring along new complementing skills to Nordic ID. I wish them all warmly welcome to Nordic ID,” Pekka states.

Nordic ID anuncia que los lectores RFID UHF Merlin Cross Dipole y Sampo S1 UHF ahora están equipados con un módulo de 1W NUR aún más potente. El Nordic ID serie Uno (= 1W serie) tiene el doble de potencia de RF que antes. La distancia de lectura se incrementa en un 40% y las pruebas de rendimiento de lectura muestran entre un 20% y 30% de aumento. Con estas nuevas versiones Nordic ID está impulsando la potencia de lectura RFID a los límites de las regulaciones UHF RFID.

Mientras que la potencia RFID se ha duplicado en el Merlin Cross Dipole, no se necesita carga adicional, la batería tiene una duración de hasta 9,5 horas. La gran capacidad de la batería del Nordic ID Merlin combinada con sofisticadas funciones de ahorro de energía son los elementos clave del tiempo de funcionamiento mejorado.

Uso típico

• Almacén, cadena de suministro, fabricación, casos especiales, etc
• Inventario / stock, Recepción de mercancias, Búsqueda de productos, etc
• Aplicaciones especiales en entornos RFID “ruidosos” y difíciles de leer
• Velocidad de lectura 200 etiquetas/s (pico de hasta 400 etiquetas/s)
• UHF Potencia RF: ERP 33 dBm (2W) (ajustable en pasos de 1 dB)
  • Módulo NUR salida RF 1W de potencia
• Distancia de lectura promedio 7 metros
  • Aumento promedio de 40%
• Prueba de rendimiento de lectura
  • Aumento rendimiento 20% – 30%

(Valores de rendimiento en comparación con Nordic ID Merlin Cross Dipole con módulo de 0,5W NUR L2)

Duración de la batería

• Con 50% de uso de RFID -> dura hasta 9,5 horas

Nordic ID acaba de anunciar el nombramiento de Pekka Riippi como nuevo CEO. Pekka Riippi ya está familiarizado con las operaciones de la compañía y Nordic ID no le es ajena ya que ha estado como consultor de Nordic ID en ventas internacionales desde 2011, así como por cargo como Presidente de la Junta de Nordic ID, labor que ha estado desarrollando desde julio de 2013.

Jorma Lalla cambiará su enfoque hacia el desarrollo de soluciones innovadoras en cooperación con los clientes de Nordic ID. Además como principal accionista que actuará en el Consejo de Administración como el nuevo Presidente de la Junta .

Pekka Riippi dice “Nordic ID es una gran compañía; integra una gran cantidad de habilidades, grandes clientes, buen compromiso y una perspectiva interesante en el futuro. Me complace ser parte de esta compañía innovadora con pasión por la tecnología RFID.  Lo que estoy más ansioso por es trabajar junto con mis compañeros  de Nordic ID, así como nuestros clientes y asegurar que vamos a seguir creciendo como jugador clave en la industria de RFID. ”

Con las áreas de negocio cambiando rápidamente Pekka hace hincapié en la importancia de la planificación sistemática y ágil al tiempo que imagina lo que nos depara el futuro. También cree firmemente en la motivación y la capacitación como factores importantes. “El éxito se consigue gracias a la gente y es genial que el personal Nordic ID tiene la pasión, la experiencia y el interés genuino por la RFID“.

Los antecedentes empresariales de Pekka Riippi están profundamente arraigados en las empresas del sector de la tecnología y el comercio internacional. Después de años de trabajo en Nokia, Aldata, Teleca Oy y Cadence Design Systems, trabajó durante 7 años en Finpro: el comercio nacional, la internacionalización y el desarrollo de inversiones organización en Finlandia. Antes de asumir este nuevo cargo como CEO de Nordic ID Pekka Riippi trabajó como Consultor Líder para Finpro y se concentró en la creación e implementación de estrategias de internacionalización para las empresas finlandesas.

Su enfoque activo y el deseo de aprender continuamente cosas nuevas le harán encajar perfectamente en el Nordic ID .

Aryan y Nordic ID han firmado un acuerdo de comercialización por el cual el Mayorista, a través de su división de Identificación Automática (AIDC),  distribuirá las soluciones RFID al canal de distribución.


Nordic ID es un fabricante finlandés especializado en el desarrollo y comercialización de sistemas de comunicación por radio frecuencia (RFID). Sus soluciones, con gran aceptación en el mercado han facilitado una enorme transformación tecnológica en las empresas, optimizando la cadena de suministro y los procesos comerciales, dos factores críticos que redundan en un aumento de las ventas y una excelente atención al cliente en sus demandas.

En palabras de Maria Ala-Sulkava, Sales Manager Retail RFID de Nordic ID “Hoy en día la tecnología RFID es muy accesible pudiéndose aplicar en varios entornos y mercados en diferentes situaciones generando valor añadido a lo largo de la cadena de suministro: ya sea desde la fabricación hasta el Punto de venta. Con los terminales de alta capacidad de Nordic ID nuestros socios y clientes siempre obtendrán la máxima fiabilidad empleando tecnología RFID. Siempre será conveniente realizar un correcto análisis de los procesos de cada cliente para garantizar una optima y eficiente implantación en cada caso”.

Por su parte, Juan José Roncero, Responsable de Desarrollo  de Negocio de la división de AIDC en Aryan, confirma que “cada vez más compañías confían en la tecnología RFID para optimizar y mejorar sus procesos clave en la gestión de la cadena de suministro y,  con el fabricante Nordic ID, cubrimos claramente esta demanda. ”