Identiv’s NFC Tag Starter Kit is Available Now at identiv.com/nfc-tag-starter-kit

Identiv, Inc. has announced the company’s first NFC Tag Starter Kit, in partnership with NXP Semiconductors N.V. In order to bring the power of near field communication (NFC) to everyone, the kit includes 25 NFC tags with NXP Semiconductor’s NFC Forum Type 2/4/5 NTAG® and ICODE® tag ICs. Supporting a wide variety of features and security levels for different application requirements, all tags are equally compatible with Android® and Apple® iOS 11 devices, including tablets and mobile phones. With Identiv’s NFC Starter Kit, the user does not need to be an application developer, or even familiar with NFC — anyone can pick up the kit, use the tags, and discover the endless possibilities.

Designed by Identiv and NXP, Identiv’s NFC Tag Starter Kit enables anyone to use NFC technology to create apps that allow mobile phone and device interaction, protect brands and businesses, or improve authentication and supply chain management. By enhancing physical products with digital NFC and Internet of Things (IoT) capabilities, products become smarter, driving more value for consumers and businesses. NFC apps are multifaceted and include direct consumer engagement, secure product protection, seamless product traceability, ambient condition sensing, and device-to-device interaction. NFC offers consumers real-time services and experiences, while product manufacturers benefit from incremental sales and enhanced brand loyalty.

“With the growth in connected IoT consumer products, organizations are seeking real-time, simpler, yet trusted and secure methods to protect consumers and brands,” said Alexander Rensink, NXP Business Segment Manager, Secure Identification Solutions. “Identiv’s NFC Tag Starter Kit brings the power of NFC to app developers now and opens up an array of new possibilities for solution developers in the future.”

Identiv’s NFC Tag Starter Kit includes NXP NTAG 210µ (barcode replacement and fast-moving consumer goods), NXP NTAG 216 (consumer interaction and brand protection), NXP NTAG 213 Tag Tamper (product integrity and authenticity and status awareness), NXP NTAG 413 DNA (advanced anti-counterfeiting, exclusive, tap-unique user experiences, document authentication, and verified physical presence), and NXP ICODE SLIX 2 (device identification and supply chain management).

“Now that Apple iOS devices support NFC, the possibilities for consumers and developers are endless,” said Stephane Ardiley, Identiv Director of Product Management. “Identiv is excited to partner with NXP to offer our NFC Tag Starter Kit to the creative minds that will revolutionize the connected IoT and give the masses the tools to discover NFC technology on their own. With NFC, products are smarter, more interactive, and more traceable — they can talk to each other and to smart devices — which means a more trustworthy world for consumers, creators, brands, and businesses.”

Identiv is a leading supplier of NFC solutions and has delivered over 700 million tags to date. Available in different form factors, including labels (printed or not), dry inlays, wet inlays (with backing adhesive), and paper tickets, Identiv’s tags are uniquely positioned to deliver radio frequency identification (RFID) connectivity to any object in the IoT market. With NFC technology now also supported by the latest generation of Apple iOS 11-enabled devices, Identiv can deliver high-performance NFC inlays and tags for a vast variety of NFC applications, encompassing consumer electronics, smart home, food and beverage supply chain management, fashion, retail, cosmetics, pharmaceuticals, gaming, and toy industry use cases.

Identiv’s NFC Tag Starter Kits are also available with an optional Identiv contactless smart card reader, uTrust 3700 F. When connected to a Mac or PC, the reader can use the NXP TagXplorer app to reprogram tags.

Leading Spanish winery incorporates SpeedTap tags in Spain’s #1 white wine to connect with consumers, gather data, award cash prizes, and drive sales

“The ‘Dando en el Blanco’ campaign featuring Castillo de San Diego illustrates a compelling use case for NFC mobile marketing – not just in the wine and spirits industry but with other consumer products as well”

Thin Film Electronics ASA , a global leader in NFC (near field communication) mobile marketing and smart product solutions, today announced that leading Spanish winemaker, Barbadillo, has launched a consumer-focused marketing campaign using Thinfilm’s SpeedTap™ tags and CNECT Brand Analytics SaaS Platform. This national campaign includes 126,000 NFC-enabled ‘smart’ bottles of Castillo de San Diego and is believed to be the largest global deployment of NFC to date within the wine and spirits industry. The connected bottles are being sold through 15 major supermarket chains and superstores, including El Corte Inglés, Carrefour, Hipercor, Alcampo, and Eroski.

Barbadillo’s unique campaign, named ‘Dando en el Blanco’ (which loosely translates to ‘Hitting the Target’), enables the winery to engage directly with consumers, deliver a compelling digital experience, and collect valuable consumer data. Through a customized NFC-enabled neck collar, consumers are instructed to tap bottles of Castillo de San Diego with their smartphone to learn more about the promotion, which offers the chance to win 12 distinct €1,000 prizes. Upon purchasing and opening a bottle, customers can retrieve a unique code printed on the cork and enter it in the field displayed on their smartphone – along with their name and other personal information – to instantly determine if they are a winner. The campaign, which also includes television, online, and outdoor advertising support, was launched on July 17 and will run through August 31. Several winners have already been identified.

SpeedTap tags are thin, flexible labels that integrate with a product’s packaging or label and can be read instantly (without the need of an app), with the tap of an NFC-enabled smartphone or device. Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with Thinfilm’s cloud-based software platform – CNECT™ – to instantly deliver targeted, relevant content from the brand or manufacturer.

The ‘Dando en el Blanco’ campaign is the second instance Barbadillo has incorporated Thinfilm’s NFC technology in one of its products. In February of 2016, the winery launched its Versos 1891 ultra-premium sherry in bottles that featured Thinfilm’s OpenSense™ NFC tags. The tags, in combination with Thinfilm’s Authenticator App, successfully facilitated product authentication, thwarted counterfeiters, and prevented unauthorized refills. The Versos 1891 NFC initiative was highly successful, and spurred Barbadillo executives to pursue consumer engagement applications with Castillo de San Diego – one of its most successful mass-market products.

“Given the success Barbadillo experienced in using OpenSense tags with Versos 1891, we were eager to explore other ways to deploy the technology,” said Alvaro Alés, Director of Marketing & Communication for Barbadillo. “As a family-owned winery, connecting directly with consumers has always been important to us. Thinfilm’s NFC solution gives us a proven channel through which to easily and effectively accomplish that.”

Castillo de San Diego is produced from the Palomino Fino grape and was first bottled commercially by Barbadillo in 1975. It is currently the most widely-sold white wine in Spain.

“The ‘Dando en el Blanco’ campaign featuring Castillo de San Diego illustrates a compelling use case for NFC mobile marketing – not just in the wine and spirits industry but with other consumer products as well,” said Davor Sutija, CEO of Thinfilm. “Barbadillo is a thought leader in this regard. We are pleased the Versos 1891 project was successful, and are now excited to bring our solution to Spain’s best-selling white wine.”

Lucas Systems, Inc., the leading provider of solutions for intelligent mobile work execution for warehouses and distribution centers, has announced new certified smartphones, tablets and accessories for use with Lucas Move mobile applications, which now support RFID and NFC (near field communications) in addition to barcode scanning and voice. Lucas will be demonstrating Lucas Move voice picking applications on a range of mobile devices, ruggedized smart watches and wearable accessories this week in Stand Number 8C20 at the IMHX intralogistics trade show.

Lucas Move, featuring Jennifer, is the Lucas mobile application for voice-picking and other warehouse applications. Jennifer is the intelligent voice “agent” that guides users through their tasks using a combination of voice direction, speech recognition, visual user interfaces, and barcode scanning. Lucas Move now also supports the use of RFID and NFC technology within the Jennifer voice-directed workflow, providing new means for asset and item identification, data capture, and location confirmation. NFC has gained wide adoption in mobile payments and other applications, and it is supported on all Android smartphones certified for use with Lucas Move.

“NFC is becoming ubiquitous in everyday life, and it has many powerful uses within the warehouse,” said Andrew Southgate, General Manager of Lucas Systems EMEA. “The technology is supported on all of our certified Android devices, as well as many of the traditional warehouse mobile computers our customers use today with Lucas Move. In that sense, there is no cost to customers to add the technology, and we already see applications where it can make tasks more efficient, ergonomic and easy for users. Not only does this help hourly employees work smarter and better, it also boosts their productivity and accuracy.”

At IMHX, Lucas is also announcing that it has certified additional ruggedized smartphones, tablets and other “smart” accessories for use with Lucas Move, including external RFID and NFC readers and barcode scanners. All of the new devices are available with a range of hardened cases meeting military standards (MIL-STD-810 or greater) for drop/tumble/vibration protection that meet or exceed the protection ratings of other warehouse devices currently used with Lucas Move. The new certified devices are:

• Samsung Galaxy S6
• Samsung Galaxy Tab A (8.0 and 9.7)
• Motorola Droid Turbo 2
• LG Nexus 5X

La botella de jerez más cara del mundo, Versos 1891 de Barbadillo, es también la más inteligente, gracias a la tecnología NFC OpenSense™ de Thinfilm, para asegurar y autentificar esta edición limitada

Thin Film Electronics ASA (“Thinfilm”), líder mundial en electrónica impresa y sistemas inteligentes, ha anunciado hoy que Barbadillo, líder español en producción de vinos, ha presentado una exclusiva serie de jerez en “botellas inteligentes” protegidas por la tecnología de autenticación basada en NFC de Thinfilm. Las etiquetas NFC OpenSense, incorporadas en cada botella, se han diseñado específicamente para frustrar a los falsificadores, evitar las recargas no autorizadas, y facilitar la autenticación de productos.

La exclusiva serie de botellas “Versos 1981”, que data del siglo XIX y que se cree que es uno de los vinos de Jerez más antiguos y más raros del mercado hoy en día, sale a la venta hoy en las Bodegas Barbadillo y en un selecto grupo de comerciantes de vino de todo el mundo.

Versos 1891 fue originalmente un regalo de bautizo a Manuel Barbadillo de su padre, y ya entonces fue descrito como un Amontillado Viejo. Almacenado en los sótanos húmedos de Barbadillo en Sanlúcar de Barrameda, Andalucía, generaciones de viticultores de la familia Barbadillo, así como maestros de tonelería y de bodega de la empresa, han actuado como sus guardianes mientras ha envejecido lentamente en las condiciones de equilibrio requeridas por los mejores vinos de Jerez viejos.

Cada botella de Versos 1891 tendrá una etiqueta NFC OpenSense incorporada, la cual puede distinguir entre los estados “sellado de fábrica” y “abierto”. A través de la aplicación personalizada de Thinfilm y una plataforma basada en la nube, la etiqueta puede transmitir de forma inalámbrica los datos de autenticación a los consumidores simplemente acercando un smartphone con NFC. Además, cada etiqueta tiene una identificación única y rastreable, y no puede ser clonada.

“Versos 1891 es la celebración de un hombre extraordinario, una bodega legendaria, y una arraigada tradición de la elaboración del vino”, comenta Manuel Barbadillo, presidente de Barbadillo y nieto de Don Manuel. “Dada la singularidad de este anuncio y su significado para la familia Barbadillo, nos sentimos obligados a cuidarlo al máximo. Esta tecnología Thinfilm proporciona este cuidado, tanto para nuestro negocio como para nuestros valiosos consumidores.”

En mayo de 2013, el Instituto Masters of Wine celebró su 60 aniversario con una degustación formal de Versos 1891, durante el cual el jerez fue aclamado por su “elegancia” y otras cualidades sobresalientes.

“Es gratificante que una compañía de tecnología noruega emergente pueda ofrecer un valor a una centenaria bodega española en una iniciativa tan significativa“, comenta Davor Sutija, CEO de Thinfilm. “La marca Barbadillo tiene una rica historia, y estamos encantados de que nuestra tecnología NFC OpenSense esté jugando un papel en la protección de ese legado”.

Thinfilm trabajó estrechamente con Constantia Flexibles, un partner de confianza y uno de los principales fabricantes mundiales de envases flexibles y etiquetas, en la incorporación de la tecnología NFC OpenSense dentro de la botella Versos 1891. Spear USA Inc., división de la etiqueta Constantia y líder de la industria en el campo de vinos y bebidas alcohólicas, condujo a esta integración.

Barbadillo y Thinfilm han presentado las botellas de Versos 1891 conectadas, “botellas inteligentes”, en el Mobile World Congress en Barcelona.

Thin Film Electronics ASA (“Thinfilm”) a global leader in printed electronics and smart systems has announced that Barbadillo, a leading Spanish winemaker, has unveiled a highly exclusive release of rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology. The NFC OpenSense tags incorporated into each bottle are specifically designed to thwart counterfeiters, prevent unauthorized refills, and facilitate product authentication.

Dating back to the 19^th century and thought to be one of the oldest and rarest sherries on the market today, the exclusive run of “Versos 1891” bottles goes on sale today from Bodegas Barbadillo and a select group of wine merchants across the globe.

The Versos 1891 was originally a gift to Manuel Barbadillo by his father as a christening present in 1891, and was already then described as an old Amontillado. Stored in the humid cellars of Barbadillo in Sanlucar de Barrameda, Andalusia, generations of winemakers from the Barbadillo family, as well as the firm’s coopers and cellar masters, have acted as its custodians while it aged slowly in the balanced conditions required of the finest old sherries.

Each bottle of Versos 1891 will have an NFC OpenSense tag incorporated into the bottle that can distinguish between the product’s “factory sealed” and “opened” states. Using Thinfilm’s custom app and cloud-based platform, the tag can wirelessly transmit authentication data to consumers with the tap of an NFC-enabled smartphone. In addition, each tag is uniquely identifiable and trackable, and cannot be cloned.

“Versos 1891 is the celebration of an extraordinary man, a legendary winery, and a deep-rooted tradition of winemaking,” said Manuel Barbadillo, Chairman of Barbadillo and grandson of Don Manuel. “Given the rarity of this release and its significance to the Barbadillo family, we feel compelled to protect it. Thinfilm’s technology delivers that protection, for our business and our valued consumers.”

In May of 2013, the Institute of Masters of Wine celebrated its 60^th Anniversary with a formal tasting of Versos 1891, during which the sherry was acclaimed for its “elegance” and other outstanding qualities.

“It’s gratifying that an emerging Norwegian technology company can deliver value to a centuries-old Spanish winery on such a meaningful initiative,” said Davor Sutija, CEO of Thinfilm. “The Barbadillo brand has a rich history, and we’re delighted that our NFC OpenSense technology is playing a role in protecting that legacy.”

Thinfilm worked closely with Constantia Flexibles, a trusted partner and one of the world’s leading manufacturers of flexible packaging and labels, on incorporating the NFC OpenSense technology within the Versos 1891 bottle. Spear USA Inc., Constantia’s label division and an industry leader within the wine and spirits field, led the integration efforts.

Barbadillo and Thinfilm demonstrated the Versos 1891 connected “smart bottle” at Mobile World Congress 2016,  Spain.

Scanbuy, proveedor líder de soluciones móviles a nivel mundial , acaba de dar a conocer su informe trimestral de tendencias en el que muestra que ha procesado cerca de 24 millones de lecturas de códigos de barras móviles y NFC en el tercer trimestre de 2013 , lo que demuestra un sólido y continuo crecimiento del uso y el interés de los consumidores móviles.

Los informes de tendencias de ScanBuy analizan el tráfico de la app para móviles ScanLife , la app para móvil más popular en el mundo .  Estos son los aspectos más destacados del informe 3T 2013:

• • Los tipos de contenido más popular descargado en las campañas de móviles han sido video, información de productos, descargas de aplicaciones , gestión de relaciones con los clientes y noticias
• • Las marcas seleccionadas como las más “me gusta ” de la comunidad ScanLife han sido la cadena de farmacias CVS , contenidos de entretenimiento Warner Bros, los restaurantes IHOP , GameStop y MTV
• • Las industrias más vistas han sido alimentación y bebidas , electrónica de consumo , retail, medios de comunicación
• • 64% de las visitas procede de dispositivos con SO Android OS en comparación con el 34% de dispositivos Apple iOS
• • Los principales perfiles de los usuarios Android incluyen compradores de valor , catálogos de  compra,  jugadores ocasionales y sociales , influenciadores sociales y entusiastas del entretenimiento
• • Los principales perfiles de los usuarios de Apple iOS incluyen compradores de valor, jugadores ocasionales y sociales , entusiastas de automóviles, amantes de la música y influenciadores sociales
• • 23 % de los usuarios son asiduos con un perfil  de hombres de entre 35 a 44 que componen el mayor porcentaje de ese grupo
• • La cantidad de lecturas por usuario fue de 3,7 con mujeres de entre 35-44 que leen más códigos que cualquier otro grupo demográfico

“Una vez más, el último informe de tendencia muestra un interés continuo por los consumidores móviles en el acceso a la información digital a través de los códigos QR y otros disparadores proximidad como los basados en NFC “, ha declarado Mike Wehrs , CEO y presidente de Scanbuy . “Con la temporada de compras navideñas en nuestra puerta , esperamos poder colaborar con los vendedores sobre cómo llegar mejor al comprador móvil a través de campañas de sociales sobre móviles que ofrecen resultados y análisis de acciones concretas , ya sea a través de código QR , NFC , Microsoft Tag , o cualquier combinación que provoca una entrada ” .

Miles de exploraciones que se han generado desde la aplicación ScanLife o la Plataforma de Interacción móvil ScanLife fueron analizados en este estudio. El análisis de tráfico que se realizó en todas las actividades del usuario procesados ScanLife proporcionan una visión detallada a través de numerosos mercados verticales y geografías. Estos resultados son estadísticamente significativos y representativos de todos los códigos escaneados ya que ScanLife es el mayor “resolvedor” comercial de códigos .

Acerca de Scanbuy
Scanbuy es el líder mundial en el suministro de soluciones de conexiones móviles basadas en la nube que acercan productos e información al consumidor.
El equipo creativo se dedica a ofrecer el acceso más inteligente , rico relevante a la información y experiencias móviles a cientos de millones de consumidores . Exactamente donde se necesita y cuando se necesita . Cada día , las personas en más de 140 países utilizan la aplicación ScanLife para lectura de Códigos QR para obtener información, comprar , entretenerse, encontrar cupones y más , todo en un abrir y cerrar de ojos.

Los expertos en marketing y medios de comunicación de todo el mundo utilizan nuestro sistema patentado Engagement Platform Mobile para generar, gestionar y medir campañas de códigos de barras inteligentes que revolucionan negocios tal como los conocemos. Con ScanLife, productos y promociones trabajan más inteligentemente , gracias a una nueva generación de disparadores móviles, desde los códigos QR y formatos de etiquetas de Microsoft para NFC que recogen información valiosa sobre cómo y dónde interactúan los clientes durante todo el día . Desde 2008, empresas como Coca -Cola, Hewlett Packard, Home Depot, el Comité Organizador de Londres para los Juegos Olímpicos, Orange, Panasonic, Sprint, Staples, Starbucks, Taco Bell, Verizon Wireless y cientos más en todo el mundo han integrado ScanLife Mobile tecnología Engagement Platform en sus estrategias y sistemas de negocio.

Con sede en la ciudad de Nueva York, Scanbuy cuenta con oficinas locales en Argentina, Brasil, Canadá, Dinamarca, Francia, Israel, España y el Reino Unido. Estamos orgullosos de mantener la cartera de patentes más grande y más antigua de cualquier empresa del sector, con más de 30 patentes, que abarcan toda la estrategia de código de barras. La compañía es una empresa privada y nuestra distinguida lista de inversores incluye a Motorola Mobility Ventures y Motorola Solutions Ventures, Hudson Ventures y Masthead Venture.