Esta nueva gama ofrece una mejor experiencia de usuario y está especialmente dirigida al sector minorista y de hospitality

Zebra Technologies Corporation , compañía que cuenta con las mejores y más innovadoras soluciones y partners para ayudar a las empresas a ser más competitivas, ha presentado hoy su nueva serie DS9300 de escáneres de presentación. Esta nueva gama de dispositivos ofrece a tiendas minoristas y negocios de “hospitality” una mayor fiabilidad de uso, un mejor rendimiento de escaneado y, por tanto, una mejor experiencia para el cliente.

El nuevo escáner de la serie DS9300 es compacto y ergonómico y ha sido diseñado siguiendo los más altos estándares de innovación para adaptarse a cualquier negocio, incluidas las boutiques de moda, los restaurantes de servicio rápido o las tiendas de conveniencia. Esta nueva solución es muy intuitiva, fácil de implantar y gestionar, ofreciendo además la más avanzada tecnología de escaneo para capturar prácticamente cualquier código de barras impreso o electrónico y en cualquier condición, incluyendo las marcas de agua digital de Digimarc®.

La serie DS9300 permite reducir los tiempos de espera en el punto de venta (POS) gracias a su alta velocidad de captura y soporte de seguridad para “Electronic Article Surveillance (EAS)”, que ayuda a desactivar automáticamente las etiquetas antirrobo. Además, dispone de la capacidad de realizar análisis de permisos de conducir para llevar a cabo verificaciones de edad o solicitudes de crédito.

Este nuevo escáner incluye también la suite de productividad, aplicaciones y herramientas de escaneado DataCapture DNA, lo que simplifica la integración, despliegue y gestión de los dispositivos de Zebra, reduciendo su coste total de propiedad y maximizando la productividad del empleado.

Pioneer Project HolyGrail reveals promising results for the use of digital watermarking technology to reduce plastic waste in the environment

Digimarc Corporation inventor of the Intuitive Computing Platform (ICP™), has recently completed its participation in Pioneer Project HolyGrail initiated by the Ellen MacArthur Foundation’s New Plastics Economy. Digimarc Barcode was shown in testing to overcome many current limitations in plastic sorting technology, making it easier to accurately identify plastics that qualify for recycling and prevent their unnecessary disposal into landfills or incinerators.

Pioneer Project HolyGrail was a three-year initiative and full-value chain collaboration project led by Procter & Gamble with 29 participating partners, including consumer brands L’Oreal, Danone, Nestlé, PepsiCo, Henkel and retailer Carrefour. In a published report, the tests show that Digimarc Barcode, by turning plastic containers into “intelligent objects,” could accomplish sorting techniques that have been impossible for the industry to achieve. By accurately distinguishing between food-grade versus non-food grade containers, Digimarc Barcode addresses one of the industry’s greatest unmet challenges to date, and could have a major impact on developments in recycling in the near future. In addition, it identifies flexible packaging, carbon-black packaging, the composition of plastic types in multi-layers and detects the proper separation and sorting of full-body shrink-sleeved containers.

Digimarc Barcode provides a unique, scannable 3D identity when applied in plastic substrates. The dataset carried by the code can convey a wide range of attributes, including the waste item’s manufacturer, product SKU, and manufacturing facility. Digimarc Barcode automatically instructs sorting mechanisms to separate the plastic waste for higher quality and quantity of recyclable materials, helping to ensure that manufacturers can meet their public commitments for use of recycled content and to comply with government mandates. The scanning capability can also be retrofitted into existing sorting facilities upon commercialization.

Digimarc Barcode can also be applied to shrink sleeves and paper labels providing opportunities for increasing the likelihood of identification and the amount of data that can be obtained. The multiple layer enhancement supports many other efficiencies in manufacturing, supply chain, retail operations and consumer engagement. Digimarc Barcode can provide a broader role in the Circular Economy, for instance, allowing environmentally-conscious consumers to scan products with smartphones to learn how to properly separate plastic objects in conformity with their curbside waste service provider.

“Digimarc Barcode is unique because it creates ‘intelligent objects’ that provide ‘hyper sorting’ in recycling facilities,” said Larry Logan, Chief Evangelist, Digimarc. “The HolyGrail test results demonstrate a viable path towards much greater plastics recycling, leading to reduced waste, and validates our engagement with the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. It’s gratifying to see how these capabilities can be readily applied for social good in support of a Circular Economy for plastics.”

The Global Commitment aims to build a Circular Economy for plastics by bringing together key stakeholders to rethink and redesign the future of plastics, which Digimarc signed in April 2019. Larry Logan will be presenting the company’s approach to plastics recycling and how it can help reduce plastic waste in oceans and landfills at two upcoming conferences – June 4 at 10:20am EDT at the Active & Intelligent Packaging Summit Americas in Jersey City, New Jersey, and on June 18 at 11:50am CEST he will be co-presenting with Procter & Gamble’s Gian de Belder at Plastics Recycling Technology in Dusseldorf, Germany.

El Proyecto Pionero HolyGrail revela resultados prometedores para el uso de la tecnología de marca de agua digital para reducir los desechos plásticos en el ambiente

Digimarc Corporation inventora de la Plataforma de Computación Intuitiva (Intuitive Computing Platform, ICP™), ha completado recientemente su participación en el Proyecto Pionero HolyGrail iniciado por la Nueva Economía de Plásticos de la Fundación Ellen MacArthur. En las pruebas, el código de barras Digimarc demostró superar muchas de las limitaciones actuales en la tecnología para la separación de plásticos, facilitando la identificación precisa de los plásticos que califican para el reciclado y evitando el descarte innecesario en rellenos sanitarios o incineradores.

El proyecto Pionero HolyGrail fue una iniciativa de tres años de duración y un proyecto de colaboración de la cadena de valor completo liderada por Procter & Gamble con 29 socios participantes, entre los que se incluyen las marcas para el consumidor L’Oreal, Danone, Nestlé, PepsiCo, Henkel y el minorista Carrefour. En un informe publicado, las pruebas muestran que el código de barras Digimarc, al convertir a los recipientes plásticos en “objetos inteligentes”, podría lograr técnicas de separación que para la industria han sido imposibles de lograr. Al distinguir con precisión entre recipientes de calidad alimentaria y de calidad no alimentaria, el código de barras Digimarc aborda uno de los mayores desafíos no resueltos hasta la fecha, y podría haber un importante impacto sobre los desarrollos en reciclado en el futuro cercano. Además, identifica los envases flexibles, envases con negro de humo, la composición de los tipos de plásticos en multicapas, y detecta la diferenciación y separación correctas de recipientes de cuerpo completo con película termorretráctil.

El código de barras Digimarc proporciona una identidad en 3D única y escaneable al ser aplicado en sustratos plásticos. El conjunto de datos que lleva el código puede trasmitir una amplia gama de atributos, entre los que se incluyen el fabricante del elemento descartado, unidad de inventario del producto y planta de fabricación. El código de barras Digimarc instruye automáticamente mecanismos de separación de los desechos plásticos para lograr una mayor calidad y cantidad de materiales reciclables, lo que ayuda a asegurar que los fabricantes puedan cumplir sus compromisos públicos para el uso de contenidos reciclados y para cumplir los mandatos gubernamentales. La capacidad de escaneo también se puede incorporar en instalaciones de separación ya existentes tras la comercialización.

El código de barras Digimarc también se puede aplicar en películas termorretráctiles y etiquetas de papel, lo que brinda oportunidades para aumentar las probabilidades de identificación y la cantidad de datos que se pueden obtener. El realce en múltiples capas respalda muchas otras eficiencias en la fabricación, la cadena de suministros, operaciones minoristas e interacción con el consumidor. El código de barras Digimarc puede proporcionar una función más amplia en la economía circular, por ejemplo, permitiendo a los consumidores con conciencia ambiental escanear productos con sus smartphones para saber cómo separar debidamente los objetos plásticos de conformidad con su prestador de servicios de recolección de residuos domésticos.

“El código de barras Digimarc es único porque genera ‘objetos inteligentes’ que permiten una ‘hiperseparación’ en las plantas de reciclado“, comenta Larry Logan, Responsable de Comunicación  de Digimarc. “Los resultados de las pruebas a HolyGrail demuestran un camino viable hacia un mucho mayor reciclado de plásticos, lo que lleva a una reducción de los residuos, y valida nuestro compromiso con el Compromiso Global de la Fundación Ellen MacArthur con la nueva economía de los plásticos. Es gratificante ver cómo estas capacidades se pueden aplicar rápidamente para el bien de la sociedad, en respaldo de una economía circular para los plásticos“.

El Compromiso Global apunta a construir una economía circular para los plásticos, reuniendo a las partes interesadas cruciales para volver a pensar y rediseñar el futuro de los plásticos, que Digimarc firmó en abril de 2019. Larry Logan presentará el abordaje de la compañía al reciclado de plásticos, y de qué modo puede ayudar a reducir los residuos plásticos en mares y rellenos sanitarios en dos conferencias futuras: el 4 de junio a las 10:20 am EDT en la Cumbre de las Américas sobre Envasado Activo e Inteligente en Jersey City, Nueva Jersey, y el 18 de junio a las 11:50 am CEST, hará una presentación en conjunto con Gian de Belder, de Procter & Gamble, en la conferencia Tecnología para el Reciclado de Plásticos en Dusseldorf, Alemania.

Las capacidades de lectura de códigos de barras ahora están disponibles en todo tipo de dispositivos compatibles con Windows 10 que lleven cámaras incorporadas

Digimarc Corporation ha anunciado un nuevo acuerdo de colaboración con Microsoft por un periodo de 15 años. El acuerdo incluye la integración del software de lectura de códigos de barras de Digimarc en Windows, como parte de la actualización de Windows 10. Las dos compañías poseen un largo historial de colaboración, trabajando para mejorar la operativa de los minoristas y para hacer más atractivos los productos a los consumidores.

“Microsoft evalúa continuamente las tecnologías que aportan una mayor funcionalidad a los desarrolladores y usuarios finales de Windows“, comenta David Lemson, Director de Administración de Programas, Windows and Devices Group, Microsoft. “Digimarc está a la vanguardia de las capacidades de autodetección y lectura de código de barras, y su tecnología brinda un gran valor a Windows 10 y a sus usuarios“.

El nuevo soporte integrado de la tecnología de lectura de Digimarc ofrece a la comunidad de desarrolladores de Windows un acceso fácil a multitud de tecnologías con enorme potencial. Utilizando las API estándar de Windows, los desarrolladores pueden beneficiarse de la lectura de alto rendimiento de los códigos de barras tradicionales más frecuentes, habitualmente usados en el comercio minorista, incluidos los códigos QR, Digimarc Barcode y DWCode™  de GS1. Las aplicaciones potenciales pueden aprovechar las capacidades de detección y lectura del software Digimarc para desarrollar aplicaciones de fidelización en el sector minorista, además de otras múltiples aplicaciones requeridas en los entornos de consumo habituales. Ambas compañías trabajarán conjuntamente para expandir el soporte para usos adicionales en futuras versiones.

“La inclusión del software de detección y lectura de Digimarc en Windows 10 y en versiones futuras de Windows es una prueba del creciente valor y la madurez de nuestra plataforma“, indica Bruce Davis, CEO de Digimarc. “Nuestra visión es mejorar la identificación automática a través de los códigos de barras y difundir esta capacidad a todos los medios. Los desarrolladores de Windows ahora van a poder aprovechar de manera más fácil y efectiva nuestra Plataforma de Computación Intuitiva cuando desarrollen sus aplicaciones “.

Digimarc habilita un ecosistema de dispositivos conectados, como teléfonos inteligentes y sistemas de visión artificial, para identificar fácilmente contenidos de todo tipo, según los estándares GS1 o con formatos propietarios. Digimarc trabaja con las principales compañías minoristas y de productos de consumo para mejorar las operaciones de las tiendas y aumentar la participación del consumidor.

Scanning capabilities now available worldwide in Windows 10-supported devices with built-in cameras

Digimarc Corporation has  announced a new 15-year partnership with Microsoft. The partnership includes the integration of Digimarc scanning software into Windows, as part of the Windows 10 update. The two companies have a history of working together to improve retailer operational efficiency and increase consumer engagement with products.

“Microsoft continually evaluates technologies in the service of adding greater functionality to Windows developers and end users,” said David Lemson, Director of Program Management, Windows and Devices Group, Microsoft. “Digimarc is at the leading-edge of auto-detection and scanning capabilities, and their technology brings great value to Windows 10 and its users.”

The new built-in support of Digimarc detection technology gives the Windows development community easy access to several powerful technologies. Using standard Windows APIs, developers can benefit from high performance scanning of the most common traditional barcodes found in retail, including QR codes, Digimarc Barcode and DWCode™ by GS1. Potential applications can leverage detection and scanning capabilities within Digimarc software to enable retail associate applications as well as unlimited consumer scenarios. The companies will work together to expand support for additional use cases in future releases.

“The inclusion of Digimarc detection and scanning software in Windows 10 and future releases of Windows is a testament to the growing value and maturity of our platform,” said Bruce Davis, CEO at Digimarc. “Our vision is to improve upon the auto identification facilitated by barcodes, and to spread this capability to all media. Windows developers will now be able to more easily and effectively take advantage of our Intuitive Computing Platform when developing their applications.”

Digimarc enables an ecosystem of connected devices, like smartphones and machine vision systems to easily identify content of all kinds, based on GS1 standard data or proprietary information. Digimarc is working with leading retailers and consumer products companies to improve retail store operations and consumer engagement.

Scanner provides faster, easier retail checkout

Digimarc Corporation has announced that NCR Corporation, a global leader in omni-channel solutions, has enabled Digimarc Barcode support to its new high performance NCR RealScan™ 79e all-imaging bi-optic scanner for easier and more efficient retail checkout.

The RealScan 79e scanner—with six-sided scanning capability—delivers the largest imaging scan zone in its class, and is an effective retail solution for both cashier-assisted and self-checkout lanes. Digimarc Barcode integration means cashiers and consumers do not need to fumble with a product in search of a UPC barcode, vastly improving throughput at checkout, and making the experience faster and easier. This efficiency helps improve customer satisfaction and boost retail ROI via more items scanned per minute.

Digimarc Barcode imperceptibly repeats throughout an entire product package, and is readable from a variety of angles and distances. It contains the Global Trade Item Number (GTIN) found in traditional UPC barcodes and can be incorporated into virtually any form of media, including audio and print materials. Along with front-end efficiency, Digimarc Barcode offers benefits all along the value chain, such as improved supply-chain management and in-store customer engagement via smartphones.

“NCR is committed to helping our retail customers transform the store experience and make checkout faster, easier, and more convenient for their consumers,” said Greg Egan, vice president, Retail/Hospitality Hardware Engineering and Product Management at NCR. “The Digimarc Barcode presents the next wave of digitally-enhanced packaging and is an ideal complement for our RealScan solutions.”

“As a pioneer of scanning technology, NCR continuously looks to innovate and bring solutions to market that increase productivity and efficiency at retail checkout,” said Matthew Weaver, vice president of product development at Digimarc. “Their support for Digimarc demonstrates a commitment to offer products that not only address where the market is today, but where the market is going, offering future-proof solutions that take full advantage of technological advancements like Digimarc Barcode.”

In addition to Digimarc Barcode, the RealScan 79e solution supports 1D, 2D and mobile scanning. It includes NCR’s PACESETTER™ technology to count, grade, and repair problem barcodes. The RealScan 79e can also be equipped with Produce Assurance, enabled by NCR’s ScanWatch software, which can help minimize loss prevention. Produce Assurance deters item switching by preventing a cashier or self-checkout customer from entering a false product code for a low-price item, such as produce, while placing a higher priced item on the checkout scale.

More information on NCR’s RealScan 79e scanner is available at https://www.ncr.com/retail/food-drug-mass-merchandise/assisted-service-hardware/realscan-scanners/ncr-realscan-bi-optic-scanners.

Digimarc Barcode is a critical piece of Digimarc Discover® software, which improves accuracy and efficiency across the entire package journey. Learn more at https://www.digimarc.com/products/discover/barcode.

Imperceptible Digimarc Barcodes speed retail checkout and improve cashier safety

Digimarc Corporation has announced that Honeywell, a global leader in safety and productivity solutions, has added Digimarc Barcode scanning capabilities to its Xenon™ 1902 handheld scanners to increase store efficiency and customer satisfaction and to decrease risk of injury to cashiers.

Digimarc Barcode is a unique, imperceptible data carrier that is repeated across the entire graphics design of a package, and contains the same Global Trade Item Number (GTIN) information found in traditional UPC barcodes. Because it is essentially invisible to the human eye, the Digimarc Barcode does not take up any space and retains visual aesthetics of the package. Current placement of a single UPC/EAN barcode symbol on a package typically means that cashiers must lift and rotate packages to scan them, slowing checkout times and increasing fatigue and risk of injury, especially in the case of large, heavy items.

By incorporating the Digimarc Discover software as an optional capability, the Honeywell Xenon 1902 handheld scanners help cashiers scan Digimarc enhanced packages from any angle, yielding great efficiencies, reducing stress and risk of injury, improving operational efficiencies at front-of-store, and reducing the time consumers spend waiting in line.

“Offering the option to read Digimarc Barcodes with our Xenon 1902 handheld scanners brings added value to our customers who need high-performance, disruptive data capture technologies,” said Stan Zywicki, general manager, Printing and Scanning, Honeywell Safety and Productivity Solutions. “Our scanners have set a high bar by supporting traditional 1D barcodes, 2D barcodes and now Digimarc Barcodes. They are the ideal choice for retailers looking to enhance worker safety and improve the shopping experience for consumers.”

Honeywell’s Xenon 1902 scanners, the sixth-generation of area-imaging technology, feature a custom image sensor that is optimized for barcode scanning and a revolutionary architecture that extends their depth of field, offering industry-leading performance and reliability for a wide variety of applications.

“Honeywell is a world-class technology and services company dedicated to making products that enable a safer and more productive work environment. We are pleased to partner with them to help achieve that vision,” said Sean Calhoon, vice president of product management at Digimarc. “Their inclusion of Digimarc Discover software in the Xenon 1902 scanners will contribute to significant improvement in front-of-store operations and the consumer shopping experience.”

Digimarc Barcode and Digimarc Discover are the foundational elements of Digimarc’s Intuitive Computing Platform. Learn more about this powerful platform at https://www.digimarc.com/products/discover/barcode.

Digimarc Corporation has announced that Zebra Technologies Corporation, a global leader in providing solutions and services that give enterprises real-time visibility into their operations, has enabled its MP6000 multi-plane bioptic imager to detect Digimarc Barcodes, driving faster retail checkout. Digimarc Barcodes, part of the Digimarc Discover® platform, are not visible to consumers and can be incorporated into virtually any form of media, including product packaging, without taking space compared with traditional UPC barcodes or QR codes.

By deploying the Digimarc® Embedded Software Development Kit (SDK), Zebra’s MP6000 bioptic imager allows retailers to scan Digimarc Barcodes on product packaging as well as traditional paper-based 1D barcodes and 2D mobile coupons on shoppers’ smartphones. The fully integrated solution can significantly reduce checkout time by increasing the average number of items scanned per minute, helping to improve operating margins, customer satisfaction and cashier productivity for retailers.

“Together with Digimarc, we’re offering a solution to quickly scan items without having to find and position the traditional barcode toward the reader, resulting in cost savings for retailers and better experiences for store associates and their customers,” said Bob Sanders, general manager and senior vice president of data capture solutions, Zebra Technologies. “Consumers will benefit from shorter wait times at the cash register and find that self-checkout is simple, quick and easy.”

“Zebra creates innovative solutions that make shopping a seamless and easy experience for consumers,” said Sean Calhoon, vice president of product management, Digimarc. “They are a respected original equipment manufacturer with a global footprint. Their adoption of the Digimarc platform is helping retailers who are adopting Digimarc Barcode to create a more efficient retail environment.”

Zebra’s MP6000 is the latest product release from a major retail hardware OEM that can read Digimarc Barcodes on product packaging, deli labels, cash register receipts and similar retail and grocery applications.

Learn more about Digimarc Barcode at https://www.digimarc.com/products/discover/barcode.

Agreement improves product identification that helps consumers and mobile application developers to maximize engagement, retailers to deliver faster store operations, and brands to build stronger relationships with consumers with the help of smartphones.

Digimarc Corporation and GS1 US has announced collaborative efforts to speed the industry adoption of the Digimarc Barcode technology through GS1 US’s membership. This pioneering technology delivers faster check out, more efficient store operations to retailers, and richer consumer information to brand owners and consumers.

GS1 maintains the global standards for barcodes that were launched over 40 years ago and with the adoption by more than 2 million member companies, over five billion barcodes are scanned each day around the world. GS1 US will provide education, training and access to services for its 300,000 member businesses to foster the adoption of Digimarc’s barcode technology. GS1 US will also showcase the integrated solution at trade shows, seminars and other marketing activities and enable members to obtain the new barcode via GS1 US’s website.

“Consumer demand and the advancing pace of technology has created an unprecedented need for accurate and easily accessible product information,” said Bob Carpenter, president and CEO of GS1 US. “Our work with Digimarc reinforces our commitment to not only collaboration, but also to providing our members with innovative solutions to address their most pressing business challenges. Together, we will transform industry by empowering consumers to make more informed purchasing decisions.”

Because it is invisible to consumers in ordinary use, Digimarc’s barcode technology can be applied across all surfaces of a product package, which significantly increases the speed of scanning at retail checkout. Retailers benefit from lower costs through greater efficiency, while consumers enjoy a faster checkout experience and the ability to scan Digimarc-enhanced packages with their smartphones to obtain additional product information, pre and post purchase.

Combining the information standards and industry reach of GS1 US and Digimarc’s technological breakthroughs, the new barcode will deliver:

• brand-certified, accurate product information
• additional content allowing contextual value-added service opportunities
• valuable pre and post purchase experiences to benefit the consumer and the brand

Global commerce leaders and consumers are concerned about reliable identification and information about their products. As online commerce continues to grow, consumers demand more detailed information to guide purchase decisions and effective use. This collaboration will comprehensively address these needs. Additionally, retailers and their suppliers across all Industry sectors will gain a critical communication path to, and insights about, the consumers that use their products. GS1 US is a member of the 112-country GS1 federation that maintains the global standards for barcodes as the entry point for bringing this technology into the broader community.

“We will work diligently with GS1 US to help the industries that they serve to gain maximum advantage from our barcode technology,” said Bruce Davis, CEO at Digimarc. “GS1 US is an ideal vehicle for creating awareness, providing education and training, and enabling efficient acquisition of relevant services. This collaboration represents a seminal event for Digimarc Barcode, fostering better understanding and effective use of this innovation by retailers, brands, and other users of barcodes.” “GS1 US’s support of the Digimarc barcode underscores the desire of retailers and brands to improve productivity and deliver the best shopping experience to their customers,” Davis added.