Toshiba Global Commerce Solutions, a global market share leader for integrated in-store retail solutions, announced continued growth in their partnership with CVS Pharmacy to provide the leading pharmacy retailer with a digital commerce platform to accelerate deployment of new capabilities and in-store experiences.

CVS Pharmacy selected Toshiba to improve retail operations and distribute capabilities beyond front-end point-of-sale (POS), to new and emerging touchpoints within and outside the store via Toshiba’s TCx™ Elevate digital commerce platform and professional services. TCxElevate enables CVS Pharmacy to focus on rapid development and deployment of new capabilities through a modern platform and tools, including the WebPOS thin client, multi-platform interface.  This opens the door for CVS Pharmacy to deliver leading edge consumer self-scan experiences, associate mobile POS and seamless visual integration across store departments including Pharmacy.

“CVS Pharmacy is committed to enhancing the customer experience through continuous innovation,” said Ray Auger, Senior Vice President, Retail Systems, CVS Health. “With that in mind, we’ve chosen to leverage the retail expertise of Toshiba through their TCx Elevate platform.”

Toshiba enables retailers, like CVS Pharmacy, to deliver enriched shopping experiences, gather actionable insights and provide a frictionless checkout through products and services that are designed for retail.

For retailers looking to bring their channels, touchpoints and applications together to create engaging customer experiences and improve productivity, TCx Elevate provides a bridge to a new generation of technologies to power the future of commerce. TCx Elevate provides retailers the capacity to implement innovative and impactful technologies at their own pace by providing them with a way to unify and enhance their existing commerce infrastructure without having to modify the underlying business logic or process. TCx Elevate unifies disparate applications, use cases and POS-related experiences to provide a more seamless and cohesive in-store commerce experience.

“Retailers today face increasing demands to respond quickly to both heightened market pressures and evolving consumer expectations,” said Bill Campbell, Vice President, Head of Americas, Toshiba Global Commerce Solutions. “We are excited to work with CVS Pharmacy to support their long-term vision of continued innovation through our TCx Elevate digital commerce platform. With our joint commitment to innovation, we are confident that the brick-and-mortar retail evolution is on the path for continued success.”