On the heels of its acquisition by Urban Airship, Accengage continues to invest in new platform capabilities that enable broader customer engagement for business clients

Accengage, an Urban Airship company and Europe’s #1 mobile CRM and push notification technology provider, today announced that it is adding WhatsApp as one of its customer engagement channels. Brands can now engage with prospects and customers using push notifications and automated replies through the WhatsApp Business API. To make it even more powerful and easy to use, the new solution leverages the full power of Accengage’s UI for segmentation, personalization, localized languages and connections with other business systems.

As a WhatsApp Business solution provider, Accengage enables enterprises to send personalized WhatsApp messages and interact with their global customer bases at immense scale.

Businesses using Accengage can send non-promotional notifications and automated replies to WhatsApp users who have explicitly given their consent. Such WhatsApp notifications can include status updates on deliveries or flight times, proactive reminders or transactional details following a booking or an order, as well as requests for customer feedback.

This new Accengage channel opens up even more potential solutions that combine Accengage and Urban Airship technologies. New capabilities like being able to create a personalized loyalty card, coupon or mobile boarding pass or ticket using Urban Airship, and deliver it to customers on WhatsApp via Accengage, are receiving strong interest from international companies across retail, travel and entertainment industries.

“With more than 1.5 billion users across 180 countries, WhatsApp offers businesses a rare opportunity to engage more of their customers with meaningful and impactful experiences,” said Patrick Mareuil, former CEO and co-founder of Accengage, now managing director of EMEA at Urban Airship. “We are already seeing fantastic interest from businesses around the world interested in adding WhatsApp as a channel to reach more prospects and customers in moments that really matter to them.”